{"id":605,"date":"2026-07-28T07:59:30","date_gmt":"2026-07-28T05:59:30","guid":{"rendered":"https:\/\/asociacionindexcom.org\/?page_id=605"},"modified":"2026-09-04T12:04:57","modified_gmt":"2026-09-04T10:04:57","slug":"ma-del-pilar-vicente-fernandez","status":"publish","type":"page","link":"https:\/\/asociacionindexcom.org\/en\/ma-del-pilar-vicente-fernandez\/","title":{"rendered":"Ma del Pilar Vicente Fern\u00e1ndez"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section section_has_divider et_pb_bottom_divider\"><span class=\"et_pb_background_pattern\"><\/span>\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_breadcrumbs_0 et_pb_breadcrumbs et_pb_module et_flex_module\"><div class=\"et_pb_module_inner\"><nav class=\"et_pb_breadcrumbs--trail\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/asociacionindexcom.org\/en\" class=\"et_pb_breadcrumbs--breadcrumb et_pb_breadcrumbs--home\">Home<\/a><span class=\"et_pb_breadcrumbs--separator\">\/<\/span><span class=\"et_pb_breadcrumbs--current et_pb_breadcrumbs--breadcrumb\">Archives<\/span><\/nav><\/div><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h1>Mar\u00eda del Pilar Vicente Fern\u00e1ndez<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>IndexCom Board Member<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"575\" data-permalink=\"https:\/\/asociacionindexcom.org\/en\/e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8\/\" data-orig-file=\"https:\/\/i0.wp.com\/asociacionindexcom.org\/wp-content\/uploads\/2026\/07\/e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8.png?fit=324%2C433&amp;ssl=1\" data-orig-size=\"324,433\" data-comments-opened=\"1\" data-image-title=\"e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/asociacionindexcom.org\/wp-content\/uploads\/2026\/07\/e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8.png?fit=324%2C433&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/asociacionindexcom.org\/wp-content\/uploads\/2026\/07\/e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8.png?resize=324%2C433&#038;ssl=1\" title=\"e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8\" width=\"324\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/asociacionindexcom.org\/wp-content\/uploads\/2026\/07\/e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8.png?w=324&amp;ssl=1 324w, https:\/\/i0.wp.com\/asociacionindexcom.org\/wp-content\/uploads\/2026\/07\/e7f6d45c-78a3-4fa2-aa6a-b619687e6dd8.png?resize=224%2C300&amp;ssl=1 224w\" sizes=\"(max-width: 324px) 100vw, 324px\" class=\"wp-image-575\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_0 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"color: #000000;\">Dr Mar\u00eda del Pilar Vicente Fern\u00e1ndez is an IndexCom board member and Assistant Professor at Universidad Rey Juan Carlos. She holds a PhD in Social and Legal Sciences, a degree in Advertising and Public Relations with an Outstanding Graduate Award, and a Diploma of Advanced Studies from Universidad Complutense de Madrid.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">She belongs to the High-Performance Research Group in Communication for Social Causes, Solidarydar, and the NODOS Teaching Innovation Group, and also collaborates with the INECO Research Group. Her academic work focuses on advertising, communication, imagery and teaching innovation. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Her research has paid particular attention to advertising communication, political communication, personal branding, social media, <em>influencers<\/em> and education. Her doctoral thesis analysed the evolution of fashion and beauty endorsements from print testimonials to the <em>influencer<\/em>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">She is a member of the editorial team of the scientific journal <em>index.comunicaci\u00f3n<\/em>, where she coordinates the Technical Editorial Council, and has undertaken teaching and professional work in advertising, marketing, digital communication and academic management. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">As an IndexCom board member, she contributes to the association's academic and institutional development and its initiatives in advertising communication, knowledge transfer and editorial management.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><span style=\"color: #000000;\">Role<\/span><br \/><span style=\"color: #000000;\">IndexCom Board Member<\/span><\/p>\n<p><span style=\"color: #000000;\">Institution<\/span><br \/><span style=\"color: #000000;\">Universidad Rey Juan Carlos<\/span><\/p>\n<p><span style=\"color: #000000;\">Academic position<\/span><br \/><span style=\"color: #000000;\">Assistant Professor<\/span><br \/><span style=\"color: #000000;\">Accredited as Associate Professor<\/span><\/p>\n<p><span style=\"color: #000000;\">ORCID<\/span><br \/><a href=\"https:\/\/orcid.org\/0000-0002-4959-7325\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">0000-0002-4959-7325<\/span><\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Perfil de Mar\u00eda del Pilar Vicente Fern\u00e1ndez, vocal de IndexCom y profesora de la URJC, investigadora en publicidad, comunicaci\u00f3n e innovaci\u00f3n docente.<\/p>","protected":false},"author":282331895,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-605","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PhjIsM-9L","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/pages\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/users\/282331895"}],"replies":[{"embeddable":true,"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":10,"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/pages\/605\/revisions"}],"predecessor-version":[{"id":1458,"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/pages\/605\/revisions\/1458"}],"wp:attachment":[{"href":"https:\/\/asociacionindexcom.org\/en\/wp-json\/wp\/v2\/media?parent=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}